A reality that is more complex than it seems:

• Messages are lost in the mass of information received by employees.
• Communication actions are often focused on a short period of time, without being anchored in the long term.
• Behaviors do not change permanently due to a lack of reactivation and context.

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The challenges for HR and CSR departments

• Going beyond simple information to create real awareness.
• Involve all teams, regardless of the site, the profession or the hierarchical level.
• Measuring the effectiveness of campaigns and the evolution of practices.
• Anchoring messages in corporate culture and in professional routines.

Routine example “CSR & Security Awareness”

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Duration = 8 weeks

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Week 1 — Launch & awareness

• Day 1: Opening video by the management, explaining the challenge of the campaign.
• Day 3: Introductory quiz to assess initial knowledge.

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Week 2 — Understanding the issues

• Day 8: Infographic on the environmental or safety impact related to the job.
• Day 10: Testimonial from a collaborator or an expert.

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Week 3 — Essential best practices

• Day 15: Video clip on the 3 key actions to adopt.
• Day 17: Collective mini-challenge (e.g.: reducing the use of plastic, applying a safety protocol).

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Week 4 — Situation

• Day 22: Practical case to be solved (ethical dilemma, risk situation).
• Day 24: Collective feedback with the best answers.

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Week 5 — Deepening & business connection

• Day 29: Capsule targeted by business or site.
• Day 31: Sharing inspiring internal initiatives.

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Week 6 — Reactivation & consolidation

• Day 36: Intermediate quiz to check retention.
• Day 38: Reminder with visual key message.

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Week 7 — Valuing commitments

• Day 43: Presentation of the results achieved at the midterm.
• Day 45: Highlighting ambassadors or exemplary teams.

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Week 8 — Closing and outlook

• Day 50: Conclusion video and call for the continuation of good practices.
• Day 52: Final survey and suggestions for the next campaign

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Expected results

• Better understanding of CSR, safety or inclusion issues.
• Increased commitment thanks to a format adapted to work rhythms.
• Integration of best practices into daily actions.
• Ability to measure impact and value results to management.

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Make your awareness-raising campaigns a collective reflex

With Cards, awareness-raising is no longer limited to a specific moment. It is becoming a living, measurable and long-lasting process.

Talk to our team and see Cards in action